Mobile game market Adapt to the evolving retail landscape to stay ahead of the competition. Across the App Store and Google Play, the U. While MMORPG games currently dominate the South Korean mobile gaming market in sales, this could change in the close future. Key Findings 9. 57%, leading to a projected The global games market in 2024 01 02 03 #1 Cross-platform releases benefit PC the most #2 Right-sizing single-player games for today’s market #3 Mobile app ecosystems are opening up #4 The anatomy of community management and early access #5 The future of free-to-play (F2P) games on PC and console #6 The state of indie and AA games Global Mobile Games Market Size. 3% compared to 2021. 49 million in 2025, eventually growing to USD 51,718. The mobile gaming industry is experiencing development and the adoption of AR in mobile games has transformed playing games. The launch of your mobile game is a hit-or-miss moment. Jun 7, 2022 · E-sport Game Status •According to <Vietnam Esports Whitepaper> in 2021, 18 million out of 40 million gamers play e-sport games. Aug 13, 2024 · A breakdown of game revenues by segment. According to Cognitive Market Research, the global Mobile Games market size was estimated at USD 100584. Jun 3, 2024 · Premium Statistic Games market revenue share worldwide 2025, by platform Basic Statistic Mobile games with highest IAP revenue worldwide 2024 Mar 8, 2022 · Average revenue per user (ARPU) for mobile games in Japan is incredibly high compared to other markets around the world. 01% between 2024 and 2029. Jan 24, 2020 · More Streaming Platforms Will Enter the Mobile Games Market. 5%) and console (7. Nigerian studios are creating games, like Naija Ludo, Naija Whot, and purble place cake maker, that not only entertain but also often reflect local cultures and stories, positioning the country as a leader in the African gaming industry. The mobile games segment of the market is expected to witness significant demand during the forecast period due to the country's growing mobile population of gamers. Furthermore, non-gaming companies are entering the Mobile Gaming market because they see a lucrative opportunity for growth. As per Statista, the mobile gaming market worldwide was predicted to generate $98. Aug 8, 2024 · Mobile game sales revenue share in China's gaming market 2014-2024 Mexico: video gaming revenue 2018, by platform Monthly growth of e-sport mobile game video streaming viewers in China 2016 Global Slg Game Market Report 2025 Market Size Split by Type (Online Game, Stand-alone Game), by Application (PC, Mobile) "Global Slg Game market size 2025 was XX Million. Ltd are the major companies operating in this market. dollars) Premium Statistic Revenue of the mobile game market Indonesia 2017-2029 Mar 1, 2020 · The global gaming industry, especially the mobile game market, has grown rapidly in recent years. AI and the Gaming Industry; VR and AR Games in Turkey. Let’s dive in and see what to expect! Key trends in mobile gaming Apr 17, 2024 · Revenue of mobile games market in South Asia 2018-2027, by country Mobile games market revenue in South Asia from 2018 to 2027, by country (in billion U. Apr 28, 2025 · The global Mobile Gaming Market stood at USD 1. 50% from 2025-2033. Augmented Reality Gaming Market Trends: Increasing Integration of Augmented Reality in Mobile Gaming. Jun 16, 2023 · In recent years, Turkey has become a major market for mobile games. 97 billion by 2030. The China video games market is set to grow 4. 3%. Sony, Asiasoft, IGG Inc. The very mobile game revenue is expected to reach a compound annual growth rate (CAGR) of 6. Feb 16, 2025 · In this article, we provide a number of detailed mobile games statistics and insights from the American Android game market. May 22, 2024 · The mobile gaming market is growing faster than any other in the industry, with more and more companies joining this space. 10 billion this 2023, achieving a 12. Dynamic Market Conditions: Navigate changing market prices and demands. 5. We cover a number of topics, including how many Canadian game publishers are active on Google Play , how many mobile games they have released, and how Canadian mobile games have performed compared to the global average. In the past, games like Lineage, Starcraft, or KartRider dominated the gaming China Gaming Market Trends Mobile Games Occupies the Largest Market Share. 74 billion in 2024. The growing adoption of innovative technologies for making games, as well as the increasing smartphone usage, is an important contributor to the growth of the market. The majority of players are concentrated in tier-2 cities of China, such as Chengdu and Wuhan. co Oct 15, 2024 · Mobile gaming is everywhere – and for everyone. 9% in 2024, with revenue of $49. May 8, 2025 · 4. S dollars) Premium Statistic Number of mobile gamers in China 2014-2024 Number of mobile gamers in China 2014-2024 Mar 14, 2023 · Vietnam Game Mobile Market Report 2022 Unlock the dynamic landscape of Vietnam’s mobile gaming market with our comprehensive report for 2022. Revenue from hybridcasual mobile games surged by 30%, exceeding $2. Dec 21, 2022 · Mobile game revenues will decline faster than other segments. 7 billion U. While U. Based on data from Quarter 1 of 2021, Indonesia is currently ranked second for yearly growth in number of downloads of mobile games (App Store and Google Play). 65% during the forecast period (2025-2030). 57%, leading to a projected Game developers need to optimize their games to run smoothly on various devices and consider the limitations of touch controls or virtual buttons. Launch Strategies for Marketing Mobile Games. 0%. 6 billion in revenue. The presence of mobile gaming in the Vietnamese gaming industry has been dominant for a long time. See forecasts for over 100 markets including revenues, players, and payers. Jun 28, 2023 · Market size of female games and mobile games in China 2015-2020; Most played type of games among female gamers in China 2020; Fastest-growing games genres based on number of female players in Revenue in the Mobile Games market worldwide is projected to reach US$126. Aug 11, 2023 · By 2024, the revenue scale of the Japanese game market will continue to soar. 7 billion, marking a 2% decrease compared to the previous year. Get complete data sets for the broadest view of the market. Mobile Gaming Market Size (US$ Bn) Forecast, By Operating System 9. 2019 Global Games Market per region with year-on-year growth rates – NewZoo, 2019. 20% during the forecast period (2025 - 2034). In 2022, mobile games generated approximately 91. This revenue is expected to exhibit an annual growth rate (CAGR 2025-2029) of 5. Apr 2, 2022 · Mobile games will most likely continue to dominate the Indonesian gaming market, due to the increased number of smartphones and internet users. The Global Strategy Games Market size is expected to be worth around USD 38. dollars of the total Feb 15, 2025 · In this article, we provide a number of detailed mobile games statistics and insights from the Canadian Android game market. With game developers like Kiragames, Ammonite Studios, duckprog, and 37Games. 57%, leading to a projected Apr 8, 2024 · Mobile Gaming Market Size: The mobile gaming market is estimated to be valued at US $172. This section is a short summary of the dynamics, top players, and pivotal trends shaping the mid-core mobile gaming scene in Regarding mobile game revenue, Thailand is the largest market in Southeast Asia. 8 billion, making it the first unicorn company in Turkey. Mobile games in India will continue to dominate the gaming pie by spending, accounting for 77. India is the fastest growing market tracked by Niko Partners and is a market that games companies need to pay attention to now. 1 in the Southeast Asian Mobile Game Download Chart Revenue in the Mobile Games market worldwide is projected to reach US$126. 5 billion in 2025, and is expected to reach USD 112. That’s why one of the most important tools for leveraging your ad spend effectively and bolstering your marketing efforts is a user testing and consumer feedback tool. remains the largest market for mobile game revenue, having outpaced Japan in Q2 2019. We analyzed Similar Web’s top 60 mobile games in Malaysia found that the following genres were the most popular across the board: Action Revenue in the Mobile Games market worldwide is projected to reach US$126. 8 billion, and is forecasted to reach $55. Games breaks down the 2022 mobile market by genre and subgenre Well, you might have heard that the global mobile gaming market dropped by 7% in 2022, but let's break that down a bit. Faced with a challenging global environment and increasing competition, mobile game companies worldwide have adopted more strategic approaches. Explore trends & get a free sample from Technavio’s 2024–2029 forecast. Moreso than PC and console gaming, spending on mobile games is affected by the recession’s impact on people’s disposable income. We cover a number of topics, including how many American game publishers are active on Google Play , how many mobile games they have released, and how American mobile games have performed compared to the global average. 3 billion, a healthy year-on-year growth of +9. Introduction and Definition 9. Jul 23, 2024 · Mobile games market revenue in Southeast Asia from 2018 to 2027, by country (in billion U. Feb 15, 2025 · In this article, we provide a number of detailed mobile games statistics and insights from the Canadian Android game market. Slg Game Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033. Looking forward, IMARC Group estimates the market to reach USD 11. As of 2023, there are over 2. Learn more about how hybridcasual games build adoption across the globe. As for the contemporary situation with games in Canada, mobile games are currently in the lead, with 45% of the entire market. 39 million in 2024 and is projected to reach USD 43,059. 3% during the forecast period [2025–2033]. 53% during the forecast period 2024-2030. dollars) Premium Statistic Mobile gamers in Southeast Asia 2018-2027, by country Mar 17, 2025 · Video games market revenue in East Asia from 2018 to 2027, by country or territory (in billion U. Global Mobile Game market size 2025 was XX Million. 57%, leading to a projected May 6, 2025 · When the augmented reality mobile game Pokémon Go, a collaborative effort between Japanese companies The Pokémon Company and Nintendo as well as San Francisco-based software developer Niantic Jan 16, 2025 · So, let's explore these biggest mobile gaming industry trends to find out how advertising in popular games is happening. Mobile gaming is the most favored form of gaming in the United States, overtaking both console and PC gaming. Nov 6, 2024 · In 2024, the revenue from the worldwide gaming market was estimated at almost 455 billion U. The global mobile gaming market size was USD 102. The reasons for this are the market’s saturation with hyper-casual games; specifically, the challenges of releasing new hyper-games in the current market. Buy low and sell high to maximize profits while keeping customers happy. The landscape of mobile game downloads in Japan during 2023 offers insightful trends and statistics that shape the nation's digital gaming journey. 1. While mobile gaming saw explosive growth during 2020–21, it cooled in 2022–23 due to IDFA privacy changes and a normalizing post-pandemic economy . These days, gaming apps have more to offer than simple graphics or repetitive gameplay mechanics - the mobile gaming segment features some Mobile Gaming Market Size & Trends . Mobile Gaming Market Value Share Analysis, By Operating System 9. This article starts from the market structure of the mobile game industry, discusses the new development trend of the mobile game industry, and the direction of the development of the industry under strict regulatory conditions. It is expected that mobile game revenue in the US will steadily increase from 2024 to 2028, with a potential reach of $33. Explore the games market on a more regional level to find out which countries and markets are experiencing the most growth. United States Mobile Games Market is projected to grow from USD 40. State of Mobile Gaming 2024 Market milestones, emerging trends, and exclusive insights Gaming remains the powerhouse of mobile spending, accounting for a staggering $107. ” Trusted and quoted games market sizing data, forecasts, and trends on a global and local level. We forecast that 2020’s global games market will generate revenues of $159. 88 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 8. 57%, leading to a projected Nearly $81 billion in revenue – that’s some great results for a mobile game market! (Image source: SensorTower) In this article, we gathered mobile gaming trends you can expect this year, along with some predictions on the future of the industry. 19% to reach USD 14. 8 billion U. Revenue in the Mobile Games market worldwide is projected to reach US$126. It might just be a matter of time before Metaverse gaming gains a foothold in the Chinese mobile game market. 02 Billion in 2024. Vietnam’s game market trends in 2023. Mar 5, 2024 · 市場全体としては収益が縮小傾向にあるモバイルシミュレーションゲームにおいて、Century Gamesの新作4Xストラテジーゲーム『ホワイトアウト Apr 23, 2025 · Mobile Mid-Core Games Market in the US. Compared to personal computers and game consoles, a mobile device may not be the ideal gaming platform because of its small size and limited visual effects. S. 38 billion in 2024 and is projected to grow at a CAGR of 10. The current state of the market has attracted many large game May 8, 2020 · Last week, we published our latest games market estimates for subscribers to our Global Games Market Report (and also via Newzoo’s Analytics Platform). 06, 2024 (GLOBE NEWSWIRE) -- The "Mobile Gaming - Market Share Feb 5, 2024 · “The mobile gaming industry is changing significantly, especially within the hybrid-casual games sector. This revenue is expected to demonstrate an annual growth rate (CAGR 2025-2029) of 7. 00% from 2024 to 2031. 99. Discover how PC, console, and mobile markets are performing this year and which segment will drive the most growth. Oct 12, 2023 · My. Youths prefer mobile games such as racing, action, and FPS, while adults prefer MMORPG. We cover a number of topics, including how many Indonesian game publishers are active on Google Play , how many mobile games they have released, and how Indonesian mobile games have performed compared to the global average. 63m in 2025. , com2uS Corporation and Nintendo Co. The Southeast Asia Gaming Market is expected to reach USD 14. May 8, 2025 · Mobile Game Market Growth Trends. 1% during the forecast period from 2024 to 2033. This is similar to Europe, which is primarily a console market, while the mobile market leads most of the remaining countries. In 2023, Mobile held a dominant market position in the Device Type segment of the Strategy Games Market, capturing more than a 42. 9% of total revenue, followed by PC (14. Top 5 Mobile Game Genres in Malaysia. The mobile gaming market in the U. 57%, leading to a projected 2018-2022 Global Games Market forecast per segment toward 2022 – NewZoo, 2019. This can influence the design and gameplay mechanics of mobile games. 2. The following is the estimated market size by 2027. Anytime, anywhere, across your devices. 8 billion mobile gamers worldwide. See full list on blog. 06bn in 2025. Jun 18, 2018 · Mobile games accounted for 57% of the global gaming market revenue in 2022, surpassing both console and PC gaming. 1 Billion by 2030, growing at a CAGR of 15. dollars) Mobile gaming ecosystem The United States remains the largest market for mobile games, generating $22. It is projected to grow by 17. 00 Billion by 2033, exhibiting a CAGR of 15. 2. 2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 30175. 5 billion in revenues via consumer spending in 2021, as shown in our new Global Games Market Report (download the free… Revenue in the Mobile Games market worldwide is projected to reach US$126. 1 Mar 24, 2021 · 82% of mobile gamers prefer free mobile games with ads to paid mobile games without. 7 billion in 2024, and it is expected to grow at a CAGR of 10. Mobile market trends. The Indonesian mobile game market ranks as the 16th largest globally and the largest in Southeast Asia. 538 billion yuan, up 7. dollars, with the mobile gaming market generating an estimated 98. They are prioritizing high-quality products and long-term operations while exploring new growth opportunities in low Aug 13, 2024 · In contrast, the North American market will only grow by +0. 2 billion in revenue in 2023, in line with 2022 and 38% higher than 2019. 57%, leading to a projected Revenue in the Mobile Games market worldwide is projected to reach US$126. In 2018, the video games market generated USD 137. 1 billion. dollars in annual revenue, accounting for 50 percent of the global gaming market during the measured period. 57%, leading to a projected Nov 6, 2024 · The e-sports market in Indonesia has emerged as a leading domain in competitive video gaming in recent years. Mobile Gaming Market Analysis and Forecast, By Operating System 9. Almost 80% of 2- to 18-year-olds are gamers, spending 30% of their entertainment time gaming, Understand the current trends shaping the games market with our in-depth analysis: Cross-platform releases benefit PC the most; Right-sizing single-player games for today’s market; Mobile app ecosystems are opening up; The anatomy of community management and early access; The future of free-to-play (F2P) games on PC and console Apr 27, 2024 · Whether you’re a game publisher, mobile game designer, or marketer, you need to continuously evolve your mobile game marketing strategy based on user feedback and data. In 2024, Mobile is set to remain the largest market by spending, accounting for 68. Mobile Game Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033. RPG and strategy games generated $20 billion and $14. Market Dynamics: The mobile gaming market is highly saturated, with a vast number of games competing for user attention. Turkish mobile game developers have attracted billions of dollars in financing and investments. The global market is predicted to reach USD 111. 9% year-on-year growth. The global games market will reach a forecasted $213. Apr 28, 2025 · Mobile Games Market size. The integration of technologies like VR, AR, and the metaverse into console and computer games is further propelling this growth. Mar 1, 2016 · The mobile game market is the fastest growing app market in the world and total mobile game revenue is predicted to double by 2017 (Newzoo 2013). 3% share. 6 Billion in 2023, growing at a CAGR of 8. Apr 24, 2025 · To truly excel in paid mobile game marketing, it’s essential to stay updated with mobile game market trends and platform algorithm changes. 50 billion in 2024 as revenue in the Mobile Games market. The report will look into the thriving ecosystem, trends, and projections shaping the gaming industry in one of Southeast Asia’s key markets. The rapid global increase in smartphone usage is the cornerstone of the mobile gaming industry exponential growth. This report examines mobile game revenue and downloads across popular APAC markets such as China, Japan, South Korea, and Southeast Asia in 2024, highlighting revenue and download shifts by genre and standout performances from top titles. 66 in 2022. Mar 12, 2025 · With games like Genshin Impact grossing $1 billion within the first six months after their release, the sky’s the limit for the open-world RPG genre. Avoid launching alongside major titles and consider seasonal trends in gaming. Get insights on trends, segmentation, and key players with Data Bridge Market Research Reports. Asia-Pacific is the largest market, with China and India leading in terms of the number of users and revenue generated. Influenzer, a social, multi-player mobile game, was released in July 2021 by Gamestacy, a social network-based user-generated games platform, and Beamable, a technology company. Midcore mobile game revenue experienced a slow contraction but still accounted for 59% of total revenue in the global mobile game market. 3 billion in 2027 Jan 30, 2019 · While it is currently growing by 6. The market share is predicted to grow up to 45% by 2019. accounted for the largest market revenue share in North America in 2024. The mobile games segment is not only the largest but also the fastest-growing, with a projected CAGR of 11. , with the mobile game market following up. 9%). Explore the state of Netflix mobile games, comparing with Google Play Pass and Apple Arcade. Top Players in Mobile Gaming Market Revenue in the Mobile Games market worldwide is projected to reach US$126. 7%. 7%). Revenue from mobile games grew from 36% of the total amount in 2017 to 41% in 2018. Garena Free Fire Remained No. 0 billion in 2028, growing at a 5-year CAGR of 3. 5 billion by 2028. 62 Billion by 2029, growing at a CAGR of 14. Global game app revenue of Chinese mobile game publishers in 2024 (in million U. With over 773,674 mobile games on the App Store and Play Store, businesses are expected to earn $386. 27 Billion in 2023 and is projected to reach USD 150. We forecast the mobile games market to generate $92. 6. 46%, leading to a Dec 6, 2024 · Mobile Gaming Market Soars with 5G Revolution, AAA-Quality Games, and Free-to-Play Models Redefining Global Entertainment. 4% during the forecast period. Jan 22, 2025 · Mobile Gaming Market Worldwide. 5. A look at the games market per region and country. udonis. May 25, 2023 · Game developers and publishers in Vietnam can look forward to promising opportunities as indicated by these statistics. In the Chinese iOS mobile game market, IAP revenue Revenue in the Mobile Games market worldwide is projected to reach US$126. The Mobile Games market was valued at USD 194. 14 Billion in 2021 and is expected to reach USD 561. Explore the dynamics of popular mobile game genres like RPGs, strategy, puzzle, and casino games from 2019 to 2023, highlighting the standout market performance of representative games. Detailed research report on the mobile gaming market, including market size, industry analysis, and forecast from 2025 to 2030. Jul 30, 2016 · However, there can be frequent short-term fluctuations in the market share of mobile games due to varying market strategies. Jun 1, 2019 · Newzoo, a game consulting company, recently reported that the market share of mobile games has already overtaken that of PC and console games. 90 billion by the year 2027. Mobile gaming market to gain USD 82,400M by 2029, with 11. This report provides an in-depth analysis of key gaming metrics across different regions, genres, and platforms, offering valuable insights into player behavior and market trends, helping you understand how your game compares in key performance areas: Retention (D1, D7, D28) – See how well games keep players engaged over time. In the U. 95 Billion in 2025 to USD 81. 80 billion by 2030, at a CAGR of 8. As you probably know, subscriptions have been a popular monetization method for a while now. Console games were The video game market reported $196 billion in revenue for 2023, outpacing streaming and box-office revenue combined; Bain forecasts 6% annual growth through 2028 . 57%, leading to a projected Dec 19, 2023 · The mobile games market in Latin America is vast and growing, generating $3. 4 Billion By 2033, from USD 17. 2% (2022-2029). Access the Global Games Market Report for in-depth analysis and forecasting. Dec 6, 2024 · Mobile Gaming Market Soars with 5G Revolution, AAA-Quality Games, and Free-to-Play Models Redefining Global EntertainmentDublin, Dec. Uncover the top grossing and growth rankings of mobile games in global and popular markets for 2023, as well as the performance of new games that have achieved Dec 1, 2023 · The global mobile gaming market has grown rapidly in recent years, bringing in huge profits while maintaining its growth potential. Enjoy an overview of the Mobile Gaming ecosystem, including top titles and market trends. 5 billion in 2025 and USD 246. 1 billion in 2025, maintaining a strong growth trajectory to reach USD 3. Meanwhile, worldwide ARPU in the mobile games segment for the same period is only expected to amount to $64. 20% from 2023 to 2025, an increase of $29. A slower console games market will offset moderate growth on PC and mobile. technology, and the comprehensive coverage of mobile networks, the mobile game market has developed rapidly. We cover a number of topics, including how many Vietnamese game publishers are active on Google Play , how many mobile games they have released, and how Vietnamese mobile games have performed compared to the global average. 26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10. Augmented Reality Mobile Games Market size was valued at USD 57. Additionally, the market size for United States Mobile Games Market was valued at USD Aug 5, 2024 · China’s market was largely made up of mobile games, while the console market dominated in the U. Nov 5, 2024 · For investors, focusing on Android mobile games, Windows PC, and PlayStation consoles can offer substantial opportunities in the Malaysian market. United States Mobile Games Market Overview. Moreover, the increasing demand for mobile games results from various technological advancements and improvements such as AR, VR, cloud gaming, and 5G. Here’s how to make it count: Perfect Timing: Choosing the right release date can significantly impact your game’s success. Mobile Games Market by Platform (iOS, Android), Age Group (Below 24 Years, 24-44 Years, Above 44 Years), Monetization Type (In-app Purchases, Paid Apps, Advertising) and Region, Global trends and forecast from 2025 to 2034 Feb 15, 2025 · In this article, we provide a number of detailed mobile games statistics and insights from the Indonesian Android game market. State of Mobile Gaming 2025, the industry’s leading report, delves into the market trends that defined the past year— exploring key metrics like downloads, revenue, and time spent for the top games across genres. 83 billion in 2025 and grow at a CAGR of 0. In June 2020, Zynga acquired Istanbul-based company Peak Games for $1. It also includes a case study on the success of the hit game Legend of Mushroom in the South Korean and Japanese markets. 3 billion last year – nearly 63% of consumer expenditure in app stores. Jan 16, 2025 · Market size of mobile eSports games in China from 2015 to 2022 with estimates until 2025 (in billion yuan) Mobile eSports viewers 8 Premium Statistic Mobile eSports Revenue in the Mobile Games market worldwide is projected to reach US$126. For 2022, ARPU in Japan’s mobile games segment is projected to be an impressive $418. Global Mobile Game Market Size, Share, Statistics, Growth Rate, and Trends Analysis Report by Application (Entertainment, Education and Electronic Sports), By Age Group (Children, Teenagers, and Adults), By Game Type (Puzzle, Action/Adventure, Arcade, Simulation, Strategy, Sports, and Others), By Platform (Android, iOS, and Others) and By Type (Online and Offline) and By Region - Global US Gaming Market Trends Mobile Gaming Segment Expected to Dominate the Market. PC Online Market – Capcom. According to Chartboost, the average ARPU for 2018 was USD 31. May 14, 2025 · Value of the smartphone game market in Japan 2012-2014, by platform; F2P mobile games revenue worldwide by region 2020; Nintendo mobile gaming revenue worldwide 2024, by title Jul 30, 2016 · China’s mobile industry lies at the forefront of the state-corporate model of development in a new global era of state capitalism as noted by Bremmer (). Enjoy millions of the latest Android apps, games, music, movies, TV, books, magazines & more. However, a new type of subscription monetization is evolving – external game subscriptions. 2024 showed a return to growth, and forecasts predict the mobile games market will continue expanding (~$103B by 2027) . U. Sensor Tower’s State of Mobile 2025 Report reveals that monetization on mobile is only accelerating. Consumer (Package and Digital Download Contents) Market – Capcom, 2016. The number of mobile AR users is projected to reach about 1. Mobile Gaming is Experiencing Significant Growth and Transformation, With Brands Increasing Advertising To Attract Users and Expand Their Market Presence. , mobile esports and streaming integration are reshaping the mobile gaming ecosystem, with games like Call of Duty: Mobile gaining massive popularity. December 06, 2024 06:22 ET | Source: Research and Markets May 6, 2025 · Mobile games market revenue in Southeast Asia from 2018 to 2027, by country (in billion U. Feb 20, 2024 · In 2023, the global revenue from in-app purchases in mobile games reached $76. Mobile gaming dominance. The mobile gaming market is experiencing unprecedented growth, with impressive revenue projections, user expansion, and regional dominance shaping its trajectory. Top 20 Countries by Number of Players and Their Spending in Games North America Gaming Market Analysis. 5% per year, in 2022 the growth rate will become negative, and the market will shrink by 1. 2% from 2025 to 2030. We see this with Netflix – a new player in the mobile gaming market. India Mobile Gaming Market Size and Share: The India mobile gaming market size was valued at USD 3. 6% year on year. Genshin Impact mobile game on the Chinese market May 11, 2019 · FACTS ABOUT THE MOBILE GAMES MARKET IN 2018. One of the important characteristics of mobile games is that their lifetime is remarkably short compared with those of PC or console games, and downloads of most games peak during the early period of the service. Store Expansion and Upgrades: As your business grows, invest in expanding your store and upgrading interiors. In Malaysia, revenue in the Mobile Games market is projected to reach US$338. The North America Gaming Market size is estimated at USD 74. From January to August 2024, the mobile game revenue in this market increased by 10% period-over-period to over $400 million. 26 million by 2033, exhibiting a CAGR of 2. Augmented Reality Mobile Games Market Size And Forecast. The global Mobile Games Market size was valued at USD 42,091. 9 billion at the end of 2016, which is almost 37% of the whole market. 4% year on year. Highlights of the free 2023 Global Games Market Report: The overall growth of the 2023 games market toward 2026. 4%) and console (2. Mobile Game Downloads in Japan. Mobile game marketing is the process of promoting and advertising mobile games to attract and retain players. Feb 16, 2023 · According to the 2021 China Game Industry Report, the actual sales revenue of China's mobile game market in 2021 will be 225. 4% during 2024–2030. 95% from 2025 to 2033. 8 billion respectively in 2023, marking a 10% decline compared to the Feb 8, 2024 · These pages contain high-level insights into the global games market in 2023, including the big player and revenue numbers, major trends, and more focusing insights into special focus topics. Feb 15, 2025 · Nigeria’s mobile gaming market is booming, driven by a young, tech-savvy population and a growing community of game developers. Mobile Gaming Market Analysis. The global mobile gaming market size was estimated at USD 139. 4. 57%, leading to a projected Future Trends of South Korea’s Mobile Gaming Market. The global mobile games market was worth USD 101 billion in 2024. 3. 2 billion in 2022, down -6. 39% between 2024-2027, which will result in an anticipated market volume of $118. The gaming market in India is set for significant growth, driven by a young demographic, evolving IT infrastructure, and increased use of mobile devices and high-speed online connectivity. Top 15 Mobile Games – Free Category Revenue; Top 15 Mobile Games – Paid Category Downloads; Top 15 Mobile Games – Paid Category Revenue; Popular Turkish Mobile Games of 2024; Most Downloaded Mobile Apps in Turkey; Mobile Apps with the Highest Spending in Turkey; Gaming and Technology. " Global Games Market Report - NZGDA Mar 19, 2025 · Mobile and social game market size Japan 2015-2023; Minecraft IAP revenue worldwide 2015-2024; Mobile gaming penetration in Vietnam 2018, by gender; Feb 15, 2025 · Southeast Asia is the world’s fastest growing mobile games market and Thailand is one of the region’s most important markets. The scale of the mobile games market is expected to reach $36. 73 Billion by the end of 2024. 7% of revenue, followed by PC (28. (Newzoo, 2025) May 22, 2024 · As long as mobile game developers can keep up delivering a steady stream of fresh gaming content (and why wouldn’t they), the mobile gaming market will continue to be a major force in gaming as The mobile game market has been further bolstered by rapid technological advancements, including the integration of Augmented Reality (AR), Virtual Reality (VR), and cloud gaming capabilities. Forecasts predict this figure will continue to grow, reaching 49% by 2021 (according to Newzoo). Besides, a mobile game is free and raking in revenue via in-game ads does not mean there are no chances to derive directly from it. This dynamic environment demands continuous learning and adaptation. 57%, leading to a projected The mobile market is stronger than ever as we enter 2025, with a recovering mobile gaming market adding to the rapid growth seen in non-gaming. player spending consistently hit above $6 billion throughout 2021, the market declined by 10 percent year-over-year in Q1 2022. Mobile Content Market – Capcom, 2016 Feb 15, 2025 · In this article, we provide a number of detailed mobile games statistics and insights from the Vietnamese Android game market. 06 billion by 2033, growing at a CAGR of 10. This decline was slower than in 2022, yet the revenue was still 22% higher than in 2019. game revenue sees first ever year-over-year decline in Q1 2022. Explore how NFT & Crypto Games downloads perform in the past few years. Mobile Gaming Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030) Get a Comprehensive Overview of the Mobile Gaming Market Report Prepared by P&S Intelligence, Segmented by Platform (iOS, Android, Others), Age Group (Below 24 Years, 24-44 Years, Above 44 Years), Business Model (Freemium, Paid, Free, Paymium), and Geographic Regions. The growth of China’s mobile game market from a virtual non-existence in the late 1990s to a leading global market now has been nurtured by a series of state-orchestrated policy initiatives that focus on two prongs: one is to incentivize Mobile Gaming Market Attractiveness Analysis, By Technology 9. Put simply Oct 10, 2024 · It resulted in a spike of more than 1100% day-over-day on the US iOS grossing market, which was the second-highest spike in the game’s entire history—only beaten by the game’s first-ever Top Up event, as reported in our April 2024 bulletin. Asia leading the way, the future of mobile gaming is certainly bright for the “Land Of Smiles. USA: +1 312-376-8303. Console and PC games are expected to snag 3% of the market by 2022. Our mobile equipment is evolving so fast that we can already see AAA games being released for these devices, like Death Stranding and Assassin’s Creed Mirage, for example. 9 billion. 3% CAGR. The ultimate goal is to make the game appealing to the target audience, drive downloads, encourage in-game purchases, and create a loyal player base. 6% year on year, the lowest among the five global markets we cover. •The most downloaded mobile games in Vietnam are esports games, and esports games with an official publisher in Vietnam have the advantage of being able to attract users more easily than other games. 966 billion in 2024 and is expected to rise to USD 2. These statistics clearly show that free mobile games with in-game ads have more chances of success than paid mobile games. 599 billion by 2033, with a CAGR of 6. For example, as reported in (Global-Mobile-Game-Confederation 2015), the leading Chinese mobile game publisher, Tencent , lost three titles in the top-10 list based on revenue generation ranking over a 6-month period 2. In 2024, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion for Aug 21, 2024 · In the first half of 2024, the global mobile gaming market experienced a modest recovery, with a year-on-year revenue growth of 4. dollars) Premium Statistic Leading mobile game genre SEA 2024, by number of downloads Dec 16, 2024 · Mobile device evolution and the latest pandemic are the major drivers that skyrocketed the usage of mobile gaming applications. xxebrmsuwuazqmtoywjfmbrcntnjbhjbttnxnbsngjxcbxhggnzyp